Monday Must-Reads

12 1/2 reasons why PR should be in charge of social media – Social media is only a tool. You already need to know how to connect with people and tell stories in order to use it well.

What Google+ Is and Isn’t – Comparing and contrasting Google+ with Twitter and Facebook

Tips for using Google+ – Tips for getting started, such as utilizing your cirlces and engaging with other users and content you find valuable.

And a non-social media link:

Time of the Tigers?  – Stats from the story that I found interesting:

1. Mizzou’s budget when the Big 12 Conference was formed in 1996 was only around $10 million.
2. “The last time Mizzou football (.741) and men’s basketball (.674) had comparable winning percentages in the same four-year span was just after World War I, when football went 23-7-2 and garnered a .734 percentage, and basketball went 64-6 for .914 percentage.”

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