Experience

Dec. 2011 – Present University of Missouri Health System Columbia, Mo.

Digital Communications Coordinator

Responsible for creating and maintaining content for website and social media channels, including website content writing, graphic creation and video production.
Part of a team that grew social media presence of MU Health Care by 254 percent in one year.
Part of a two-person team that conceptualized, created and implemented a social media campaign for new tower opening that was recognized by national health marketing organization Ragan Health Communications as an honorable mention for best use of Facebook.
Conceptualized, created and implemented a heart month social media campaign that grew University Hospital’s Facebook following by eight percent in one month. That campaign included MU Health Care’s most-engaging social media post, reaching more than three times the number of followers on University Hospital’s Facebook page.
Helped develop new, to-be-launched MU Health Care website, including working with vendor to create information architecture and design, rewriting and reorganizing current web content, finding and creating appropriate graphics, using content management system to move content to new site, and adding necessary taxonomy terms to increase search engine optimization.

Aug. 2006 – Nov. 2011 University of Northern Iowa Cedar Falls, Iowa

Served as primary media relations contact for various sports, including football, women’s basketball, baseball, volleyball and softball. Assisted in coverage of other sports. Worked with members of the local, regional and national media in their coverage of events or student-athletes, including coordinating interviews and researching information.
Coordinated beginning-of-the-year media days for football, women’s basketball and volleyball, and post-game press conference for football, women’s basketball, volleyball and baseball.
Wrote and distributed news releases and game fact sheets to media, along with posting them to the website.
Wrote, edited and laid out publications, such as media guides, brochures and game programs. Worked with publisher to review proofs and assure accurate and timely printing.
Maintained web content, including schedules, rosters, statistics, news and special content.
Developed a social media strategy for UNI Athletics, including a student-athlete video series.
Shot, edited and posted short highlight and interview video clips following events.
Helped manage student staff.

July 2004 – July 2006 Troy University Troy, Ala.

Media relations contact for women’s basketball, women’s soccer, men’s and women’s tennis and rodeo.
Responsible for writing, editing and laying out media guides, game notes, and press releases.
Maintained web content, including schedules, rosters, statistics and news.
Assisted with game-day operations for men’s basketball and football.
Researched and wrote articles for football game programs.
Managed student staff hours.
Served as the media relations contact for the Alabama High School Athletic Association state softball tournament in 2005 and 2006.

July 2003 – June 2002 North Dakota State College of Science Wahpeton, N.D.

Media relations contact for football, volleyball and men’s and women’s basketball.
Created game programs, maintained statistics and reported results to conference and National Junior College Athletic Association offices
Wrote post-game summaries and distributed to local and regional media
Wrote weekly newsletters to be distributed to members of the booster club
Sent weekly updates to student-athletes’ hometown media outlets
Contributed articles to the College Review quarterly alumni newsletter

Aug. 1999 – May 2003 University of Missouri Columbia, Mo.

Aug. 2004 – August 2006 Troy University Troy, Ala.

Familiar with AP Style
Proficient with the Adobe Creative Suite, including InDesign, Photoshop and Premier Pro.
Proficient with Microsoft Office, including Word and Excel
Familiar with monitoring tools Hootsuite and Meltwater
Familiar with Facebook and Google analytics
Basic HTML knowledge